D-S-P Methodology: the discipline of not deciding by intuition.
Three sequential steps that structure every action on a manufacturer's digital business.
Geometric illustration of three linked blocks.
Data
Every action starts with verifiable data. Not with an opinion, not with a hunch. Data comes from Seller Central, ad accounts, client history, competitive behavior, or regulatory changes. No data, no action.
Solution
Every solution is executable, with an assigned owner, deadline in business days, and expected result expressed as a verifiable metric. The solution is documented before execution.
Prevention
Every solved problem leaves an installed system: dashboard, alert, procedure, or periodic review. Without prevention, the problem returns and is paid twice. Prevention is not optional.
Applied case: cost per click rose 28% in one month.
| Stage | Action |
|---|---|
| D — Data | Average CPC rose 28% in four weeks. Conversion stayed stable. ROAS dropped 18%. Root cause: two new competitors bidding aggressively. |
| S — Solution | Three-tier restructuring: brand defense, long-tail attack, negative blocking. Owner: advertising engineer. Deadline: 5 business days. Metric: recover ROAS within 60 days. |
| P — Prevention | Automated alert when CPC exceeds +15% over 14 days. Weekly competitive dashboard. Monthly negative-keyword review. |
Why D-S-P methodology sets us apart.
A reactive agency solves this month's incident and bills. Next time the incident returns, they bill again. Ragis Group solves, installs the prevention system, and reduces recurrence probability. The client pays fewer times for the same problem and gains operational stability.
D-S-P quick reference manual.
Twelve-page operational manual with the full methodology, templates, and applied examples.
Download the manual