Why Ragis Group is not an agency or a consultancy.

The question returns in every first conversation with a manufacturer: are you an agency? are you a consultancy? The short answer is no to both. The longer one deserves attention, because the category a vendor presents itself with conditions how it charges, how it measures its work, and how it protects the client.

An agency executes tasks. A consultancy delivers a report.

A digital marketing agency executes specific tasks: optimizes listings, launches ad campaigns, produces creative pieces. It bills per deliverable or per hour. When the task ends, responsibility ends. The next task is a new estimate. The model is legitimate, but it does not run a business: it assists with projects.

A strategic consultancy diagnoses a situation, delivers a report with recommendations, and at best supervises implementation. It bills per project, per senior hour, per deliverable. Its responsibility ends with the delivery of the recommendation.

A Commercial Intelligence Company runs the business.

Ragis Group runs the client's digital business on Amazon United States. The difference is operational, not rhetorical. We take on the functional areas of the channel and answer for results with engineering discipline.

We charge a single monthly investment. We do not charge commission on ad spend, because that model creates a conflict of interest between what we recommend and what we earn. We measure our work against the health of the client's channel.

What the client will notice.

A client coming from the agency model notices three things in the first weeks: no one speaks on behalf of the technical team, decisions are documented before being made using the D-S-P methodology, and what is solved is prevented.